Market Analysis & Strategies
The Framework
Marketing is a systematic and deliberate
process based on understanding the attitudes, values, and
behaviors of a specific market. It is much more than creating
awareness. Marketing is about engaging the target market to
take significant action on behalf of the organization, whether
that be to donate, volunteer, or change behaviors for individual,
social, or environmental good.
Marketing is first and foremost about good
analysis -- defining and segmenting the market and developing
a full understanding of the characteristics of the target
market. Based on this understand, the organization can develop
products, services, messages, and outreach strategies to reach
and engage that market. Outreach includes public relations,
communications, and direct contact strategies.
Conservation Impact helps organizations
define its position, brand, and image, its programs and services,
and its outreach strategies based on target market needs and
competitive positioning.
Our Services
- Define
need and design process to achieve desired outcome in
an efficient manner
- Conduct primary research through phone and personal interviews and focus groups
- Conduct secondary research through a review of related documents and materials
- Identify and profile potential market segments for target market selection
- Design,
develop, and recommend strategies involving positioning,
branding, and image
- Recommend outreach and promotion strategies
- Analyze expense and revenue projections of marketing strategies
-
Make recommendations to
ensure efficient and effective implementation
The Results
- Increased funds
- More
active members, volunteers, or audiences
- Increased membership or increases in membership from new markets
- New partnerships,
grants, volunteers, or allies
- Increased
awareness, participation, and support
|
