Strategic Fundraising
The Framework
Strategic Fundraising is a systematic
approach to creating long-term relationships between an organization
and its constituents. Conservation Impact works with organizations
to understand where all the opportunities are to engage
constituents as potential donors or to increase support from
current donors. Resource development is more than membership
and fundraising. It is everything an organization does to
attract investment to its cause and programs.
Conservation Impact uses a marketing framework
to help organizations identify and understand their donors,
whether they are foundations, corporations, government agencies,
local businesses, or individuals. We work with our clients
to create realistic and practical plans, to develop systems,
structures, and skills to efficiently generate support, and
to institutionalize a culture in which success breeds success.
Our Services
- Define the organizational capacity and culture for resource
development
- Determine
funding needs in alignment with the overall organizational
strategic goals
- Research
to systematically analyze the situation and identify potential
funding sources
- Develop
specific strategies to approach each potential funding
source
- Identify
stewardship processes by developing and maintaining clear,
accessible records to ensure institutional memory
- Train
board and staff to engage supporters and to create a sustainable
fundraising culture throughout the organization
The Results
- A
systematic, deliberate, and efficient approach for resource
development
- More engaged, loyal supporters and investors
- Streamlined
and integrated systems for increased leverage and efficiency
- Increased
opportunities for donor engagement
- Significantly
enhanced, long-term financial strength and stability
|
