Constituents are those audiences so integral to your organization’s success that you could not exist without them.

results

“Shelli helped us understand how the different segments of our audience view us and how to communicate our brand in everything we do — and in ways that really resonate.”

examples of client results >>

Market Analysis and Target Markets

A market analysis and target market segmentation identifies and defines your potential participants, members, volunteers, or supporters and is a necessary component of any marketing, communication, or outreach effort. Target market segmentation by psychographics (values, attitudes, lifestyles and behaviors), in addition to demographics, gives your organziation needed information to create effective strategies,engage your audience, and achieve specific results.

Products

  • Market analysis
  • Market segment profiles and descriptions
  • Target market recommendations

Supporting Materials

Marketing Outreach

Based on an analysis of your organization’s current and potential markets, a marketing strategies matrix defines specific strategies that will resonate with, reach, and engage those markets. The marketing strategies matrix also coordinates the marketing activities of your board and staff and provides an action plan for implementation and accountability.

Products

  • Marketing strategies matrix

Supporting Materials

  • Nonprofit Marketing with a Purpose: Developing a Strategic Marketing Plan to Engage New Audiences article download article
  • Sample Marketing Plan Matrix download pdf
  • Sample Marketing Plan Outline download pdf
  • Marketing: Increase and Diversify Your Membership, Participation, and Support download workbook

Comprehensive Marketing Plans

A comprehensive marketing plan is a sophisticated tool that might be appropriate for your organization, depending on your implementation capacity. It defines your brand, position, and image and can serve as the blueprint for building a more robust membership, volunteer, or fundraising base or reaching new audiences for your programs and services. A comprehensive marketing plan may also include your public relations, communication, and marketing strategies.

Products

  • Comprehensive marketing plan
  • Action plan
  • Organizational development implications and recommendations for implementation

Supporting Materials