– David Epstein, Executive Director

• “Shelli has been doing this for a long time, her experience shows. This wasn’t a cookie-cutter exercise. She customized it to meet all our needs.
• One of the impacts of the focus groups was that we got more comfortable with the idea of changing our name — we had been thinking about changing it for five years. When we finally did it, there was lots of good feedback and surprisingly little bad feedback.
• The positioning study was a way for us to gauge our public’s view of us.
• The process immediately helped to energize some of the newer board members to become more engaged. Our board attendance skyrocketed.
• Shelli helped board members understand what their role is, where they could help the organization grow, and how they can best support the staff.