Project
Audience Development Plan, Strategic Focus Meetings
Client Contact
Glenn D. Hoagland, Executive Director
Consultant
Year
2005 – 2006
The Mohonk Preserve is a mountain refuge for people and nature. It is a haven for wildlife, a living museum, and a sanctuary where visitors can come to reflect and be restored. The mission of the Mohonk Preserve is to protect the Shawangunk Mountains by inspiring people to care for, enjoy, and explore the natural world.
“Other consultants take your organization’s pulse. Shelli gets in your bloodstream.”
– Glenn D. Hoagland, Executive Director
- The integrated, audience-centered approach is core to us now. It has truly transformed how we operate.
- We needed to better understand and engage our audience in order to achieve financial stability.
- Shelli helped us understand how the different segments of our audience view us and how to communicate our brand in everything we do — and in ways that really resonate.
- We’ve tripled the number of staff hours spent on the trail with visitors and that has more than paid for itself. Member numbers are up and we are doing a great job of converting day visitors into members. Most importantly, our member retention rate is over 80%.
- We were so impressed with Shelli that we had her come back a few months later to help us refine our organization’s strategic focus.
- We’re looking forward to engaging her thoughtful guidance again in strategic planning toward our milestone 50th anniversary year in 2013.
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