Project

Strategic Positioning Plan

Client Contact

Ann Baker Easley, Executive Director

Consultant

Shelli Bischoff

Year

2009


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Mission: Volunteers for Outdoor Colorado motivates and enables citizens to become active stewards of Colorado’s natural resources.

“Our goals were no longer relevant because the marketplace had changed so dramatically.”

– Ann Baker Easley, Executive Director

  • We now have a richer and more defined story to share with potential funders — we are better able to define our impact, explain how the money is utilized, and show demonstrable results.
  • Shelli’s wealth of national experience means that she understood what trends mattered most to our organization’s situation.
  • At the end of the process, there was consensus among the board and staff, and once there was consensus, everything else fell into place.
  • How we do business has changed. Our volunteers are still working on projects they enjoy. However, their volunteer experiences are now interpreted by their effect on significant environmental needs.
  • Conservation Impact has honed a process that is effective for organizations of all different sizes and maturity. It’s an intense process, in a good way.

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